New All-star video for Pharrell and Jay-Z’s new BLM-inspired ‘Entrepreneur’

Jay-Z has often boasted about his business acumen, so it’s not surprising that he’d re-emerge alongside Pharrell Williams with a single about the trials and resilience of the Black entrepreneur in American life.

But such tried-and-true imagery takes on a different sheen in the era of the protests around George Floyd’s killing, COVID-19’s disproportionate impact on minorities and skepticism about capitalism among Gen Z hip-hop fans. Their new song “Entrepreneur” coincides with Williams’ guest-editorship of an issue of Time magazine titled “The New American Revolution,” which the publication describes as “a series of conversations and essays about creating a more equitable future for Black Americans.”

credit: La Times,August Brown